Beyond Meat class action alleges misleading info on nutritional benefits

Beyond meat package of Beyond Burger plant based meat - protein
(Photo Credit: Raysonho/Wikimedia)

Beyond Meat Class Action Lawsuit Overview: 

  • Who: A group of Beyond Meat purchasers filed a class action lawsuit against the substitute meat company. 
  • Why: Buyers claim Beyond Meat misleads consumers about the quality and amount of protein in its products. 
  • Where: The class action lawsuit was filed in Illinois federal court. 

Beyond Meat misleads consumers about the nutritional benefits and amount of protein in its substitute meat products, a new class action lawsuit alleges. 

A group of buyers claim Beyond Meat engages in unfair and/or deceptive business practices by “intentionally misrepresenting the nature and quality of Beyond Meat Products,” according to the lawsuit. 

Beyond Meat not only miscalculates the protein content of its substitute meat products, but also misleads consumers by falsely advertising they “provide equivalent nutritional benefits to that found in traditional meat-based products,” the Beyond Meat class action alleges. 

“By advertising protein content on the Beyond Meat Products’ front label, Defendant misleads consumers into believing that they stand to benefit from the Products’ stated protein content,” the Beyond Meat class action states. 

Beyond Meat class action alleges company miscalculates, overstates quality of protein 

The buyers argue Beyond Meat also makes “numerous false and misleading claims and/or omissions” in its promotions and marketing, on its website and on product nutrition labels. 

In determining the protein content in its products through nitrogen testing, buyers argue Beyond Meat miscalculates and subsequently overstate the quality of the protein. 

Further, buyers claim regulations set by the Federal Food, Drug, and Cosmetic Act “implicitly acknowledge that the nitrogen method is not the most accurate way to describe protein content.”

Buyers claim Beyond Meat is guilty of unjust enrichment, among other things, and is in violation of the Magnuson-Moss Warranty Act, multiple state consumer fraud acts and the Illinois Consumer Fraud and Deceptive Business Practices Act.

The buyers want to represent a nationwide class, Illinois subclass and multistate subclass of consumers who have purchased Beyond Meat products for personal use. 

Plaintiffs demand a jury trial and request declaratory and injunctive relief along with compensatory, statutory, and punitive damages for themselves and all class members. 

Beyond Meat has previously been the target of a class action lawsuit.

In 2020, People for the Ethical Treatment of Animals (PETA) filed a separate class action lawsuit against Beyond Meat, alleging the company violated the Telephone Consumer Protection Act by sending unsolicited text messages

Have you purchased a Beyond Meat product? Let us know in the comments. 

The plaintiffs are represented by Gary M. Klinger, Russell Busch, Nick Suciu III, Daniel K. Bryson and J. Hunter Bryson of Milberg Coleman Bryson Phillips Grossman PLLC. 

The Class Action Lawsuit is Roberts, et al. v. Beyond Meat Inc., Case No. 1:22-cv-02861, in the U.S. District Court for the Northern District of Illinois.



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