After the ice cream test, participants received a post-survey and another survey one month later. The study results show that attending the nominal focus groups had a significant and positive effect on dairy product purchasing and consumption between the pre-survey and the one-month follow-up survey. Clark elaborated, “Average dairy product […]

You’ve probably seen the infomercials and online ads at some point: People swear they lost massive amounts of weight on the GOLO diet. “No subscriptions, just real results that last,” one commercial promises as before and after pictures flash on the screen. But does GOLO weight loss really work? And […]